Padilla began posting flash animations on Newgrounds in 2003, under the name Smosh. He was later joined by his friend Ian Hecox. Soon afterward, they began to post videos on YouTube in the autumn of 2005 and became one of the most popular channels on that site. As of August 2016, the Smosh channel has more than 22 million subscribers and 5.8 billion video views.[5] The Smosh team has expanded to include others to handle animated, other language, and video gaming content videos, and the sketches have included more actors.
The Smosh channel has experienced three different spans as the most subscribed YouTube channel. The first period spanned from May to June 2006, the second spanned from April 2007 to September 2008, and the third span lasted from January to August 2013.[6][7][8]
History
Formation and Pokémon Theme Music Video: 2002–2006
The franchise began when Anthony Padilla built a website in 2002, smosh.com,[9] and made several different Flash animations. He has stated that the name Smosh came from an incident where he mistook a friend explaining a mosh pit, as a "smosh pit".[10] Later, his friend, Ian Hecox, joined the venture. Padilla and Hecox first met in their sixth grade science class. They became friends, and quickly discovered their knack for comedy. In 2005, they joined YouTube and made several videos together, lip syncing the theme songs to Mortal Kombat, Power Rangers, and Teenage Mutant Ninja Turtles. At first, these videos were not intended to be posted online, but after they sent them to their friends, they started a YouTube channel.[10]One of Smosh's earliest videos, "Pokémon Theme Music Video," was released on November 28, 2005. It followed the same style as their other earlier videos, featuring the duo lip-synching the original English theme song for the Pokémon anime. However, the video instantly became much more popular than any of their other videos; over the course of its lifetime, it gained over 24 million views, becoming the most-viewed video on all of YouTube at that time.[11][12][13][14] It held that title until it was removed due to a copyright notice.[14]
The success of their Pokémon video and other videos led Smosh to be featured in the "Person of the Year: You" issue of Time Magazine, published December 13, 2006 and on Time.com.[13] In March 2007, a user named Andii2000 re-uploaded the original Pokémon video; it has over 15.8 million views as of August 2016.[15] Due to the channel's continued success, and Smosh's partnership with YouTube, the two recreated the video in November 2010, this time changing the words to be critical of The Pokémon Company taking down the Pokémon theme video.[16]
YouTube success: 2006–2012
Over the course of the next few years, Smosh began to diversify. They started making short YouTube skits, such as their annual video series Food Battle[17] and That Damn Neighbor. Smosh continued to grow in popularity and became one of the most subscribed channels on YouTube.[18] In 2009, Smosh prepared a massive redesign of Smosh.com, added a games section, and put extras in the video section. In January 2010, Smosh launched the "Smosh Pit" feature, a blog that consists of various pieces of pop-culture trivia, and written comedy. In addition, 2010 saw the channel launch 3 different Smosh-based web series: Ian Is Bored, which started as a collection of comedic videos by Hecox, but then turned into both Hecox and Padilla making vlog like videos, and renamed Smosh Is Bored; Ask Charlie, where people ask Charlie, from their January 2010 Charlie the Drunk Guinea Pig video, random questions; and Lunchtime with Smosh, a comedy series featuring Smosh getting and eating food from various places, and answering Twitter questions from their fans on Twitter. Some of Smosh's most popular video series include Pokémon in Real Life and If ____ Was Real.[19] Also in early 2010, Smosh created the "iShut Up App" for Android phones as part of a Google sponsorship; it eventually made its way to the iTunes app store. In 2011, Smosh was acquired by Alloy Digital.[14]Expansion: 2012–present
In 2012, the duo started three new YouTube channels, ElSmosh, with Smosh videos dubbed in Spanish, Shut Up! Cartoons, with various animated videos, and Smosh Games, with gaming related content hosted alongside Mari Takahashi, David "Lasercorn" Moss, Matthew Sohinki, and Joshua "Jovenshire" Ovenshire.[14][20][21][22][23] Some of Smosh's most popular videos are video-game themed music videos.[24][25] These songs (along with other original songs) have been released in 4 albums to date – Sexy Album (2010), If Music Were Real (2011), Smoshtastic (2012), and The Sweet Sound of Smosh (2013). In January 2013, the Smosh channel surpassed Ray William Johnson in subscribers.[26] Smosh released Super Head Esploder X, a video game for iPads, iPhones, and iPods, in February 2013,[27][28] and in July 2013 started an Indiegogo campaign for an iOS and PC game, Food Battle: The Game.[29][30] Hecox and Padilla raised $258,777 to hire video game producers to create a game based on their characters and the foods used in their annual Food Battle series. Smosh donated 10% of the funds to three charities[31][32] in November 2014, as well as releasing the game.In February 2014, Smosh released a mobile app to access Smosh videos and other content from their website,[33] and in late 2014 an Xbox One app.[34] Also in late 2014, fan run channel Smosh France became an official Smosh channel.[35] In March 2015, Smosh re-launched the Smosh Games Alliance, a multi-channel network where fans join to enjoy network benefits in exchange for a percentage of the ad revenue.[36] In 2015, the duo announced Noah Grossman, Keith Leak II, Olivia Sui,[37] Courtney Miller, and Shayne Topp,[38] as new regular cast members for Smosh videos. A sketch series, called Every (Blank) Ever, has been released every two weeks since May 2015.[39]
In January 2016, a web sitcom was launched on the main Smosh channel. Part Timers is a comedy-drama which takes place at a fictional children's arcade and pizza place called Pork E. Pine’s, which takes inspiration from Hecox's first job at Chuck E. Cheese's.[40] Each episode presents a challenge that the team must overcome to keep the business going. The series features regular Smosh cast members, Grossman (as Pete), Hecox (as Ian), and Padilla (as Anton), in addition to Cat Alter (as Mads), Jade Martz (as Ella), Casey Webb (as Dinger), and Natalie Whittle (as Lori).[41] The series was released every Monday on the Smosh channel from January to May 2016.[41]
Film
On September 18, 2014, Lionsgate announced that a feature-length movie was in development,[42] Smosh: The Movie was released on July 23, 2015.[43] It is directed by Alex Winter, written by Eric Falconer, and aside from Hecox and Padilla, stars Jenna Marbles, Grace Helbig, Harley Morenstein, Michael Ian Black, Mark Fischbach (Markiplier), and Steve Austin.[44][45] Smosh also gave their voices as Hal and Bubbles in The Angry Birds Movie, a 2016 film based on the video game franchise of the same name.[46]History
Formation and Pokémon Theme Music Video: 2002–2006
The franchise began when Anthony Padilla built a website in 2002, smosh.com,[9] and made several different Flash animations. He has stated that the name Smosh came from an incident where he mistook a friend explaining a mosh pit, as a "smosh pit".[10] Later, his friend, Ian Hecox, joined the venture. Padilla and Hecox first met in their sixth grade science class. They became friends, and quickly discovered their knack for comedy. In 2005, they joined YouTube and made several videos together, lip syncing the theme songs to Mortal Kombat, Power Rangers, and Teenage Mutant Ninja Turtles. At first, these videos were not intended to be posted online, but after they sent them to their friends, they started a YouTube channel.[10]One of Smosh's earliest videos, "Pokémon Theme Music Video," was released on November 28, 2005. It followed the same style as their other earlier videos, featuring the duo lip-synching the original English theme song for the Pokémon anime. However, the video instantly became much more popular than any of their other videos; over the course of its lifetime, it gained over 24 million views, becoming the most-viewed video on all of YouTube at that time.[11][12][13][14] It held that title until it was removed due to a copyright notice.[14]
The success of their Pokémon video and other videos led Smosh to be featured in the "Person of the Year: You" issue of Time Magazine, published December 13, 2006 and on Time.com.[13] In March 2007, a user named Andii2000 re-uploaded the original Pokémon video; it has over 15.8 million views as of August 2016.[15] Due to the channel's continued success, and Smosh's partnership with YouTube, the two recreated the video in November 2010, this time changing the words to be critical of The Pokémon Company taking down the Pokémon theme video.[16]
YouTube success: 2006–2012
Over the course of the next few years, Smosh began to diversify. They started making short YouTube skits, such as their annual video series Food Battle[17] and That Damn Neighbor. Smosh continued to grow in popularity and became one of the most subscribed channels on YouTube.[18] In 2009, Smosh prepared a massive redesign of Smosh.com, added a games section, and put extras in the video section. In January 2010, Smosh launched the "Smosh Pit" feature, a blog that consists of various pieces of pop-culture trivia, and written comedy. In addition, 2010 saw the channel launch 3 different Smosh-based web series: Ian Is Bored, which started as a collection of comedic videos by Hecox, but then turned into both Hecox and Padilla making vlog like videos, and renamed Smosh Is Bored; Ask Charlie, where people ask Charlie, from their January 2010 Charlie the Drunk Guinea Pig video, random questions; and Lunchtime with Smosh, a comedy series featuring Smosh getting and eating food from various places, and answering Twitter questions from their fans on Twitter. Some of Smosh's most popular video series include Pokémon in Real Life and If ____ Was Real.[19] Also in early 2010, Smosh created the "iShut Up App" for Android phones as part of a Google sponsorship; it eventually made its way to the iTunes app store. In 2011, Smosh was acquired by Alloy Digital.[14]Expansion: 2012–present
In 2012, the duo started three new YouTube channels, ElSmosh, with Smosh videos dubbed in Spanish, Shut Up! Cartoons, with various animated videos, and Smosh Games, with gaming related content hosted alongside Mari Takahashi, David "Lasercorn" Moss, Matthew Sohinki, and Joshua "Jovenshire" Ovenshire.[14][20][21][22][23] Some of Smosh's most popular videos are video-game themed music videos.[24][25] These songs (along with other original songs) have been released in 4 albums to date – Sexy Album (2010), If Music Were Real (2011), Smoshtastic (2012), and The Sweet Sound of Smosh (2013). In January 2013, the Smosh channel surpassed Ray William Johnson in subscribers.[26] Smosh released Super Head Esploder X, a video game for iPads, iPhones, and iPods, in February 2013,[27][28] and in July 2013 started an Indiegogo campaign for an iOS and PC game, Food Battle: The Game.[29][30] Hecox and Padilla raised $258,777 to hire video game producers to create a game based on their characters and the foods used in their annual Food Battle series. Smosh donated 10% of the funds to three charities[31][32] in November 2014, as well as releasing the game.In February 2014, Smosh released a mobile app to access Smosh videos and other content from their website,[33] and in late 2014 an Xbox One app.[34] Also in late 2014, fan run channel Smosh France became an official Smosh channel.[35] In March 2015, Smosh re-launched the Smosh Games Alliance, a multi-channel network where fans join to enjoy network benefits in exchange for a percentage of the ad revenue.[36] In 2015, the duo announced Noah Grossman, Keith Leak II, Olivia Sui,[37] Courtney Miller, and Shayne Topp,[38] as new regular cast members for Smosh videos. A sketch series, called Every (Blank) Ever, has been released every two weeks since May 2015.[39]
In January 2016, a web sitcom was launched on the main Smosh channel. Part Timers is a comedy-drama which takes place at a fictional children's arcade and pizza place called Pork E. Pine’s, which takes inspiration from Hecox's first job at Chuck E. Cheese's.[40] Each episode presents a challenge that the team must overcome to keep the business going. The series features regular Smosh cast members, Grossman (as Pete), Hecox (as Ian), and Padilla (as Anton), in addition to Cat Alter (as Mads), Jade Martz (as Ella), Casey Webb (as Dinger), and Natalie Whittle (as Lori).[41] The series was released every Monday on the Smosh channel from January to May 2016.[41]
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